DiagnosTHIS®
The adult party game where you’ll be dying to search your symptoms!
While consulting the internet to diagnose my own health woes, I was inspired to create a classic fill-in-the -blank card game. It’s based off the well-known blunder we all do… google our health maladies instead of seeking professional medical help. The completed product is a collaborative effort between me, my husband, my brother-in-law, and a friend.
IDENTITY / PACKAGING / COPYWRITING / MARKETING
Designer: Laura Caiola
Copywriters: Jason Caiola & James Noebels
Marketing: Joe Caiola (Thrilly Games)
IDENTITY
The DiagnosTHIS brand uses a simple color palette and the classic pointer cursor.
Due to the medical theme of the game, I wanted the color palette to be minimal and clean. Blue is a popular color used in the medical field, so 2 shades of blue were selected to capture the subject of the game. A contrasting red-orange was chosen to break up the sterile blues with a punch of color to liven up the brand. It is a game after all.
The pointer cursor was used as a nod to the early days of the internet and is an easily recognizable feature of searching the web.
A sans serif font was chosen to keep to the overall modern/minimal design.
Available for purchase on Amazon:
